Q1 2025 Ad Quality Report
- Malicious extensions and add-ons stormed mobile screens, now the second most common attack vector.
- Floating ads doubled in volume, emerging as the top disruptive UX threat of the quarter.
- Redirects continue to be the quickest path to profit for attackers, making up 68% of all malicious campaigns, with mobile users as the primary target.
2024 Ad Quality Report
- Over 70% of users view at least half of online ads as untrustworthy, drivan by a 10% year-over-year increase in malvertising levels in 2024.
- Mobile users faced 56% of malicious ads, with 68% of these attacks involving redirects.
Q3 2024 Ad Quality Report
- Auto-redirects Surged to 61% of all malvertising in Q3, doubling from H1
- Video-driven redirects doubled in Q3, with 1 in every 460 video ads compromised.
- Mobile attacks spiked to 76% in Q3, with 68% driven by auto-redirects
Q2 2024 Ad Quality Report
- Auto-redirects acount for 40% of all malvertising attacks, up from 25% in Q1
- Weapons and politics now represent 12% and 10% of blocked content, spurred by the influx of sensitive material
2023 Ad Quality Report
- Summarising the malicious ad activity through out 2023
- Analyzing the regional trends in content blocking across the industry
- Highlighting Some of the Year’s Most Frequently Advertising Creatives and Landing pages
Navigating Political Ads for the 2024 Election Season
- How to allow/block specific political ads/advertisers.
- Gaining full transparency during primaries/presidential elections.
- Enabling reader reporting on election ads to ad ops teams
Generative AI & Ad Quality
- The role of generative AI in misleading product offer advertisements
- Deep dive into H2 peak in financial scams
- Generative AI’s influence on election campaigns
Ad Quality Report Q3 2023
- Insights into the sharp 226% surge in malicious ads over the last two months
- Evaluating the impact of election ads on audience and user engagement
- Exploring the reasons behind the tripling attack rate of auto-redirects
Ad Quality Report Q2 2023
- Identifying the top 5 countries facing malvertising surges
- Unpacking the 61% uptick in monthly malvertising since the 2nd half of 2022
- Spotlight on the two platforms dominating 73% of malicious activity
Q1 Ad Quality Report 2023
- Analyzing the link between CPM drop and rising malvertising rates
- Strategies to counteract misleading product offers
- Standout SSP ad quality performances for Q1
Consumer Survey: Impact of Bad Ads on the Publishing Industry
- How bad ads affect consumers perception of the sites/apps
- Methods used by users to report/ communicate their negative ad experiences
- Techniques for establishing feedback loops with audiences
Boosting Rev Ops Efficiency
- Tactics to enhance programmatic ad quality and attract premium advertisers
- How to route user ad feedback directly to ad ops teams
- Streamlining the direct sale asset management process
How Clickbait Impacts Publishers
- How are clickbait ads getting on sites
- What is the impact of clickbait ads on the user experience
- How do publishers eliminate clickbait without harming revenue
Winning the Fight Against Clickbait Ad Scams
- Top 10 Ad Scams In 2022/2023
- How To Identify And Prevent Clickbait Creative
- Tactics For User Experience Protection
Balancing In-App Ad Revenue With Ad Quality
- Insight Into Top Ad Quality Challenges Impacting Monetization
- Controls To Enforce Brand Suitable Advertising To Promote A Positive User Experience.
- Features To Look For In An In App Ad Quality Partner
The State of Ad Quality 2021
- The State Of Advertising In 2021
- How To Ensure Brand-Suitable Advertising
- How Publishers Are Increasing Control Ad Quality And Transparency
Rewarded Video Ads
- Publisher Benefits: Why Use Rewarded Video Ads?
- Challenges Of In-App Advertising
- Rewarded Video Ads Best Practices
Balancing ad Quality and Revenue
- How Ad Quality Impacts Audience Engagement
- Strategies To Enforce Brand-Suitable Advertising
- How Publishers Can Enhance User Experience
Fighting Cookie Sync Enabled Malvertising
- The state of malvertising in digital advertising
- Defend your site against cookie sync enabled malvertising
Combatting the Rising Trend of Targeted Ransomware
- The State Of Ransomware In Digital Advertising
- Defending Your Site Against Ransomware
Frost & Sullivan Names GeoEdge this Years Market Leader
- Why GeoEdge’s innovate technology is a step ahead of criminals and competitors
- Insight into GeoEdge’s customer-centric ad content management controls
Header Bidding 101: Optimization Made Easy
- Types Of Malicious Activity Most Prevalent Through The Header
- Features To Look For When Choosing An Ad Quality Partner
Outsmarting the Criminal: Ad Cloaking
- Red Flags Indicating You’ve Been A Victim Of Cloaked Attacks
- Strategies To Protect Ad Revenue And Maximize Security Over Creatives On Your Site
The Shocking Cost of Deceptive Advertising
- An in-depth look on why now is the time to fight deceptive ads
- Insight into the consequences of deceptive advertising
Revealing the Risks for Publishers Ahead of the 2020 Election
- An In-Depth Look At The Latest Assault On Your User Experience
- The Risks Associated With Clickbait Campaigns And Deceptive Advertising
How COVID Ads Are Infecting Your Site & Users
- An in-depth look at the latest attacks on your users’ experience and safety
- Insight into how scammers are leveraging the COVID-19 crisis to spread malvertising
How Rouge Ads Are Draining iPhone Batteries
- An in depth look at how user experience is affected by CPU draining ads
- Strategies to navigate new standards without losing revenue
Ad Quality Mistakes That Are Killing Your Revenue- Part 1
- Make data-driven decisions on how quality assurance and security tools.
- Best ways optimize performance and maximize your revenue.
Ad Quality Mistakes That Are Killing Your Revenue- Part 2
- How to use ad quality and security tools to improve their business and revenue.
- Ways to find the security and quality partners that can best meet business KPIs.
Offensive Ad Failures Your Business Shouldn’t Repeat
- How prominent publishers have taken steps to protect their brands.
- How low-quality ad content affects reputation and revenue streams
How to Boost Fill Rate & Take Out Competition
- Offering tested strategies to improve fill rate
- The most popular methods to deal with the challenge.
The Truth About Malware In Your Header Bidder
- How and why malvertisers use WebRTC protocols to attack.
- How to build the right security plan to fight these attacks.
Simple Guide to Mobile App Monetization
- Why the mobile app channel is lucrative for mobile app publishers.
- How publishers will need to avoid bad actors in the mobile ecosystem.
Identifying and Blocking Bad Ads
- How publishers are affected by how ads are bought and delivered.
- Why publishers are eliminating ad revenue in the programmatic era.
Publishers User Experience Guide
- How to protect yourself against ad-hosted malware.
- How to maximize control over the creatives on your site.
