User First Approach to Monetization
User-First is an ideal that aims to put users at the center of publishers monetization strategies. This initiative has been created for businesses in the digital advertising ecosystem to improve ad experiences for online audiences and adopt unified user experience standards.
User-First is the Only Strategy Forward
Protecting the future of publishing
User experience expectations are changing, and working practices must keep up. A sustainable monetization strategy requires publishers own all touchpoints with their audiences, from editorial content to advertising.
of publishers reported bad ads impact their revenue
of publishers’ sites user experience was harmed by poor ad quality
of publishers report bad ads impact the lifetime of audiences
of publishers face a decrease in site visits caused by bad ads
Priortizing user protection
To cultivate strong relationships with your audiences, publishers must deliver safe, engaging, and relevant advertising that works for your brand. Every ad counts towards retaining user loyalty, engagement, and revenue.
Boosting ad quality translates into revenue upside and enables a publishers brand to stand out. When a user-first approach informs ad quality decisions, the benefits are felt by publishers and users alike.
Join us in building the User-First framework