Ad Ops University

Digital Advertising Ecosystem

‎3rd Party Ad Tags – Pros & Cons for the publisher

A Comparison Between HTML5 & Flash

HTTPS Encryption and the risk of 3rd Party Tags

How do Ad Exchanges work?

How Operational Ad Problems Can Cause Lost Revenues For Publishers

Publishers’ Lack of Transparency In Ad Network’s Linking Partnership

The Process of Programmatic Buying (RTB)‎ Explained

Mapping the Mobile Ad Serving

Mapping the Display Ad-Serving Process

The Overview of Programmatic Real-Time Bidding (RTB)

Why Ad Verification?‎

What Should I Know About Header Bidding?

What is Ad Verification?

Malvertising: Malware in Ads

What is MRAID?

What is Ransomware?

Malvertising in Mobiles

The Ultimate Guide to Malware & Other Online Security Threats

Techniques for Detecting Malware & Malicious Ad Code

What is Malvertising or Malware in Ads?

Geo-targeting

Proxy Servers and VPN Services

Managing an Effective Geo-targeting Advertising Campaign

Using Proxy Services to QA Ad Campaigns

What is an IP Database?‎

How does Geo-targeting Work?

Cookies

The Importance/Reason to Clear Cookies & Cache When Checking Geo-Targeted Campaigns

The use of Cookies in Online Advertising

Data Leakage

What is data leakage?‎