News & Events
GeoEdge’s CBO Encourages Publisher’s To Eliminate Clickbait Ads
When the sole motive is profit, publishers fail. Clickbait creative may generate short-term revenue, but it sharply degrades user experience. When publishers put users at the center of their monetization strategy, revenue follows
GeoEdge Discusses How To Maintain User Trust
Few publishers are spared the burden of poor ad quality, hitting them where it hurts most—audience trust. Digital advertising is often characterized by clickbait, as well as deceptive and offensive advertising.
Why GeoEdge Shined On Top As Assembly’s Ad Quality Vendor
While Assembly asserts a more software development-forward makeup than the traditional digital publisher, Fowler and his team still have to answer a question all digital publishers face: How do you evaluate and pick the right vendor?
GeoEdge’s CBO Defines How To Balance Short-Term Profits And Long-Term Success
In 2021, 76% of publishers reported ad quality challenges affected user experience. Sixty-six percent of publishers reported that ad quality issues impacted their revenue, underscoring how vital it is to adopt a user-first approach.
GeoEdge CEO Discusses The Importance Of Ad Transparency
“Publishers and platforms are fighting more vigorously, making more efforts to provide a safe and professional experience for users and advertisers,” said GeoEdge CEO, Amnon Siev. “That’s why GeoEdge’s security research team, using our real-time blocking technology, works to uncover and analyze malicious patterns in order to more effectively block auto-redirects, Malvertising and other bad ads such as sexually-offensive ads.”
How User Experience Can Be Bettered Through Ad Quality
Across the ecosystem, ad inventory is flooded with offensive, deceptive, off-brand, and malicious forms of advertising. In fact, 85% of publishers reported seeing increased or constant levels of low-quality advertising in the last year.
GeoEdge Raises The Bar For High Level Ad Content Quality And Control
As the programmatic market has grown more refined and valuable to advertisers and publishers alike, buyers increasingly pay attention to the environments their ads appear in. Quality advertisers demand that they appear adjacent not only to high-quality content, but also to other high-quality ads.
GeoEdge’s VP Product Deep Dives Into AdWatch
To address the increasing challenges around malicious and inappropriate content, publishers seeking the highest level of ad content quality and control can solidify their brand’s content strategy, avoid ad-related annoyances and ad quality issues.
GeoEdge Uncovers Global Malicious Ad Campaign Generating $5 – 10 Billion in Credit Card Fraud
Morphixx Malvertising Scam Attacks US, Japan & Europe in a Global Malicious Ad Campaign to Steal Credit Card Numbers & Generate $5 – 10 Billion in Credit Card Charges.
Frost & Sullivan Name GeoEdge 2020 Customer Value Leadership Award Winner
“Across channels, GeoEdge helps publishers optimize ad security and efficacy, minimizes delays caused by troubleshooting and compliance issues, and safeguards the lifetime value chain for the entire programmatic ecosystem,” said Chen Yakar, Consulting Analyst, Frost & Sullivan
GeoEdge Releases AdWatch, The Industry’s First Transparency Tool
The visual programmatic tool gives publishers transparency to support brand safety. The technology allows publishers to view ads in real-time to identify ad content that might be unpleasant or inappropriate for the publisher’s brand.
Malvertising Scam Hits U.S. During Labor Day Weekend
Site visitors were targeted using their IP address. Some received a service survey with a gift lottery notification that appeared to be from their internet service provider. The notices personalized the content, which meant specific branding from the user’s ISP.
Surge In Malvertising Predicted For July 4th Weekend
When comparing this year’s holiday attacks, a very clear difference exists between those that occurred prior to the pandemic and after. On New Year’s Eve users faced a major spike in malvertising scams up to 11-fold compared to our daily routine.
20/20 On The Industry In 2020 E-Summit
Curious about the shift in advertiser’s and user’s flavors and the impact of Covid-19 and the upcoming elections on the ecosystem? Hear it all from industry professionals from the Financial Times, Ask.com and Spot.IM. Watch the recording on-demand.
Publishers: To Fight Malvertisers, Leave No Pixel Unturned
Publishers continue to face increasingly malicious and sexually-offensive ads, from phishing attacks designed to reveal personal information to nefarious ads hidden in images. Publishers need real-time blocking to keep their users and advertisers safe
GeoEdge launches real-time, in-app, ad security solution
GeoEdge, which provides ad security and verification solutions, has launched an SDK which blocks of malicious and inappropriate ads in-app, in real time. The company claims it is the digital marketplace’s first such in-app solution.
How to Defend Against Malvertising Drive-By Attacks
The cost of malvertising is huge: A report from ad verification vendor GeoEdge estimated that the threat costs the online advertising industry more than $1.1 billion a year, and anticipated the cost rising another 20–30 percent in 2019
Malicious code hidden in advert images cost ad networks $1.13bn this year
The steganographic technique is fast becoming a popular method for fraudsters to dupe legitimate ad networks and spread malvertising across legitimate domains, according to GeoEdge, with a recent string of incidents highlighting the method’s capabilities.
Malicious Ads Embedded in Ad Images Gain Traction According to GeoEdge’s Real-Time Blocking
Steganography – the Practice of Concealing a File, Message, Image or Video Within Another File, Message, Image or Video – Is a Growing Trend This Year, Being Implemented by Malicious Advertisers Who Insert Their Malicious Codes into Ad Images
GeoEdge upgrades its User Protection Service to include Real-time Blocking
With the growth of malicious ads on publisher sites and apps increasing five-fold over the past seven years, GeoEdge, the premier provider of ad security and verification solutions, has upgraded its User Protection Service to include Real-time Blocking.
GeoEdge Research Reveals: Real-time Blocking of Malicious and Bad Ads for Publishers Also Serves as Prevention Against Malicious Actors
18 hours after blocking malicious ad attacks, GeoEdge’s publisher clients experienced a 70-80% reduction in malicious ad campaigns according to company reports
GeoEdge Builds Real-Time Technology To Block Malware, Offensive Ads
GeoEdge, which provides ad security and verification software, has built real-time malware-blocking technology into its platform, allowing publishers to monitor and keep ads that might have malicious code from serving up on their sites
Study: Auto-redirect attacks cost publishers, marketers $1.13B annually
The report is the latest indication that ad fraud continues to plague digital marketing despite efforts to address the problem. In fact, the rate of auto-redirect attacks increased significantly in 2017, according to the GeoEdge report
GeoEdge Launches SpecHub, the Automated Solution for Publishers’ Direct-Sold Campaigns
A new solution launched by GeoEdge promises to automate the direct-sold, creative QA testing process for publishers. Designed to make the workflow more efficient, the solution dubbed ‘SpecHub’ allows publishers to test campaigns prior to publication.