GeoEdge’s CBO Encourages Publisher’s To Eliminate Clickbait Ads
May 2, 2022
When the sole motive is profit, publishers fail. Clickbait creative may generate short-term revenue, but it sharply degrades user experience. When publishers put users at the center of their monetization strategy, revenue follows
Few publishers are spared the burden of poor ad quality, hitting them where it hurts most—audience trust. Digital advertising is often characterized by clickbait, as well as deceptive and offensive advertising.
Why GeoEdge Shined On Top As Assembly’s Ad Quality Vendor
January 1, 2022
While Assembly asserts a more software development-forward makeup than the traditional digital publisher, Fowler and his team still have to answer a question all digital publishers face: How do you evaluate and pick the right vendor?
GeoEdge’s CBO Defines How To Balance Short-Term Profits And Long-Term Success
October 19, 2021
In 2021, 76% of publishers reported ad quality challenges affected user experience. Sixty-six percent of publishers reported that ad quality issues impacted their revenue, underscoring how vital it is to adopt a user-first approach.
GeoEdge CEO Discusses The Importance Of Ad Transparency
January 21, 2020
“Publishers and platforms are fighting more vigorously, making more efforts to provide a safe and professional experience for users and advertisers,” said GeoEdge CEO, Amnon Siev. “That’s why GeoEdge’s security research team, using our real-time blocking technology, works to uncover and analyze malicious patterns in order to more effectively block auto-redirects, Malvertising and other bad ads such as sexually-offensive ads.”
How User Experience Can Be Bettered Through Ad Quality
May 4, 2021
Across the ecosystem, ad inventory is flooded with offensive, deceptive, off-brand, and malicious forms of advertising. In fact, 85% of publishers reported seeing increased or constant levels of low-quality advertising in the last year.
GeoEdge Raises The Bar For High Level Ad Content Quality And Control
February 23, 2021
As the programmatic market has grown more refined and valuable to advertisers and publishers alike, buyers increasingly pay attention to the environments their ads appear in. Quality advertisers demand that they appear adjacent not only to high-quality content, but also to other high-quality ads.
To address the increasing challenges around malicious and inappropriate content, publishers seeking the highest level of ad content quality and control can solidify their brand’s content strategy, avoid ad-related annoyances and ad quality issues.
Frost & Sullivan Name GeoEdge 2020 Customer Value Leadership Award Winner
December 9, 2020
“Across channels, GeoEdge helps publishers optimize ad security and efficacy, minimizes delays caused by troubleshooting and compliance issues, and safeguards the lifetime value chain for the entire programmatic ecosystem,” said Chen Yakar, Consulting Analyst, Frost & Sullivan
GeoEdge Releases AdWatch, The Industry’s First Transparency Tool
December 8, 2020
The visual programmatic tool gives publishers transparency to support brand safety. The technology allows publishers to view ads in real-time to identify ad content that might be unpleasant or inappropriate for the publisher's brand.
Listen in as executives from RevContent, Freestar, Arkadium, Insticator and GeoEdge discuss leadership resilience, as well as strategies to nurture growth within top talent teams in the upcoming year. Watch the recording on-demand.
Malvertising Scam Hits U.S. During Labor Day Weekend
September 8, 2020
Site visitors were targeted using their IP address. Some received a service survey with a gift lottery notification that appeared to be from their internet service provider. The notices personalized the content, which meant specific branding from the user’s ISP.
Listen in as executives from Inmobi, Adcolony, Smatto, Gameloft, and GeoEdge discuss how the market landscape has shifted and strategies for mobile publishers and platforms to create transparency driven partnerships.
Listen in as executives from OpenX, Dotdash, MediaMath,33Across and GeoEdge strategize on creating greater transparency-driven partnerships between publishers and platforms. Watch the recording on-demand.
Surge In Malvertising Predicted For July 4th Weekend
July 4, 2020
When comparing this year’s holiday attacks, a very clear difference exists between those that occurred prior to the pandemic and after. On New Year’s Eve users faced a major spike in malvertising scams up to 11-fold compared to our daily routine.
Curious about the shift in advertiser's and user’s flavors and the impact of Covid-19 and the upcoming elections on the ecosystem? Hear it all from industry professionals from the Financial Times, Ask.com and Spot.IM. Watch the recording on-demand.
Pan-European Panel on AdTech Optimization in 2020.
May 14, 2020
Wondering how to optimize ad inventory to increase viewability, scale, and CPMs? Or how the current situation is affecting CPM’s, Fill Rate, User Experience and advertisers' buying behavior? Watch the recording on-demand!
Publishers: To Fight Malvertisers, Leave No Pixel Unturned
January 21, 2019
Publishers continue to face increasingly malicious and sexually-offensive ads, from phishing attacks designed to reveal personal information to nefarious ads hidden in images. Publishers need real-time blocking to keep their users and advertisers safe
GeoEdge launches real-time, in-app, ad security solution
January 18, 2019
GeoEdge, which provides ad security and verification solutions, has launched an SDK which blocks of malicious and inappropriate ads in-app, in real time. The company claims it is the digital marketplace’s first such in-app solution.
Geoedge Releases Solution for In-App Blocking Of Inappropriate Mobile Ads
January 16, 2019
GeoEdge presents developers with a mobile SDK that they can integrate directly into the app. It provides, via a web-based console, full reports on all activity the technology observes in the app environment.
How to Defend Against Malvertising Drive-By Attacks
November 27, 2018
The cost of malvertising is huge: A report from ad verification vendor GeoEdge estimated that the threat costs the online advertising industry more than $1.1 billion a year, and anticipated the cost rising another 20–30 percent in 2019
Malicious code hidden in advert images cost ad networks $1.13bn this year
November 16, 2018
The steganographic technique is fast becoming a popular method for fraudsters to dupe legitimate ad networks and spread malvertising across legitimate domains, according to GeoEdge, with a recent string of incidents highlighting the method's capabilities.
Malicious Ads Embedded in Ad Images Gain Traction According to GeoEdge’s Real-Time Blocking
November 15, 2018
Steganography – the Practice of Concealing a File, Message, Image or Video Within Another File, Message, Image or Video – Is a Growing Trend This Year, Being Implemented by Malicious Advertisers Who Insert Their Malicious Codes into Ad Images
Malvertising: redirects hidden in images are growing
November 15, 2018
According to GeoEdge, a company that provides ad security and verification solutions for digital advertisers, malicious code embeds using steganography increased in 2018 with incidents growing exponentially.
GeoEdge upgrades its User Protection Service to include Real-time Blocking
January 12, 2018
With the growth of malicious ads on publisher sites and apps increasing five-fold over the past seven years, GeoEdge, the premier provider of ad security and verification solutions, has upgraded its User Protection Service to include Real-time Blocking.
GeoEdge Builds Real-Time Technology To Block Malware, Offensive Ads
July 12, 2018
GeoEdge, which provides ad security and verification software, has built real-time malware-blocking technology into its platform, allowing publishers to monitor and keep ads that might have malicious code from serving up on their sites
The report is the latest indication that ad fraud continues to plague digital marketing despite efforts to address the problem. In fact, the rate of auto-redirect attacks increased significantly in 2017, according to the GeoEdge report