A Podcast by GeoEdge
Welcome to ProgrammAddix!
A podcast about Ad Ops & programmatic advertising. Each week, we dig into the magic and mysteries of the ad ops industry. As publishers are attempting to grow their piece of the digital advertising pie and make their ad dollars go further, they’re challenged with changing markets, technology, and user demands. With header bidding becoming a go-to ad selling tactic, shifts in media buying have brought ad quality, brand safety, and ad security issues to the forefront.
Join us as we sit down with industry leaders to zero in on publisher-focused trends and actionable tips and tools to empower your ad ops team.