Header Bidding 101: Optimization Made Easy
The programmatic ad market evolves quickly, but few developments in the evolution of programmatic have been as substantial and wide-reaching as header bidding. Header bidding gave publishers unprecedented insights into the true value of their ad inventory and as mature as the header seems, it is already being shaken up by the seismic changes rocking digital advertising.
Now is the time for publishers to strategize when it comes to earning strong header revenue while maintaining long-term, trust-based relationships with their audiences. A focus on quality assurance allows publishers to reap the benefits header bidding derives—without the risks to user experience and engagement. In conjunction with Admonsters, we surveyed publishers to understand their current header (and Open Bidding) setups while seeing what they were plotting for an ambiguous future.
Covered in this Report:
Insight into top challenges associated with the header
Types of malicious activity most prevalent through the header
Features to look for when choosing an ad quality partner
What our clients say
The protection of our users is a crucial issue for us and intercepting malicious creativity is complex task. With the adoption of GeoEdge, we protect our audience at the best possible level.
As a result of deploying GeoEdge’s real-time solution, Evolve Media saw a reduction in instances of malicious activity on its sites by 80%-90%.
I would happily recommend GeoEdge. The team is highly responsive – a level of service we don’t get from most of our partners.
We keep hearing of publishers who are attacked by auto-redirects, but CompassTV remains safe with no user complaints. I can focus on my work without worrying about malware attacks.