Winning the Fight Against Clickbait Ad Scams

In order to maintain a positive user experience and optimize revenue, publishers need actionable insights — they need to know how clickbait operates, how to flag it, and how to prevent it from getting on their site in the first place. Seventy-six percent of publishers reported that the user experience on their sites had been impacted by ad quality challenges, and sixty-six percent reported that it negatively impacted their revenue.

Covered In This Report

  • Top 10 ad scams in 2022/2023
  • How to identify and prevent clickbait creative
  • Tactics for user experience protection

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