The Shocking Cost of Deceptive Advertising
Consumers crave credible online resources, particularly in times when misinformation is rife — during election years and global crises, for example. For publishers, it’s a time to crack down on deceptive and damaging advertising to protect their own integrity — and the integrity of their advertising brands.
In this report, we explore the significant risks associated with deceptive advertising, the severity of the issue, the outcomes for publishers and how the industry is looking to technology and private marketplaces to tackle the problem.
Covered in this Report:
The risks and outcomes associated with deceptive advertising
The most malicious types of deceptive ads
How to craft a process for blocking deceptive ads without blocking legitimate revenue opportunities
What our clients say
The protection of our users is a crucial issue for us and intercepting malicious creativity is complex task. With the adoption of GeoEdge, we protect our audience at the best possible level.
As a result of deploying GeoEdge’s real-time solution, Evolve Media saw a reduction in instances of malicious activity on its sites by 80%-90%.
I would happily recommend GeoEdge. The team is highly responsive – a level of service we don’t get from most of our partners.
We keep hearing of publishers who are attacked by auto-redirects, but CompassTV remains safe with no user complaints. I can focus on my work without worrying about malware attacks.