Balancing Ad Revenue, Engagement and Ad Quality
Few publishers are spared the burden of poor ad quality. It’s an issue that hits publishers where it hurts most: audience trust in their brand and reader churn. In our recent survey, nearly 46% of publishers said that poor ad quality significantly affects the lifetime value of their visitors.
Without transparency and complete control, publishers will continue to contend with scams and other unwanted ads that don’t meet their standards. For many publishers, monetization comes at a cost to quality, but it doesn’t need to be this way. With the right controls, monetization and quality can be assured.
Covered in this Report:
How ad quality impacts audience engagement
Strategies to enforce brand-suitable advertising
How publishers can enhance user experience
What our clients say
The protection of our users is a crucial issue for us and intercepting malicious creativity is complex task. With the adoption of GeoEdge, we protect our audience at the best possible level.
As a result of deploying GeoEdge’s real-time solution, Evolve Media saw a reduction in instances of malicious activity on its sites by 80%-90%.
I would happily recommend GeoEdge. The team is highly responsive – a level of service we don’t get from most of our partners.
We keep hearing of publishers who are attacked by auto-redirects, but CompassTV remains safe with no user complaints. I can focus on my work without worrying about malware attacks.