Balancing Ad Revenue, Engagement and Ad Quality
Few publishers are spared the burden of poor ad quality. It’s an issue that hits publishers where it hurts most: audience trust in their brand and reader churn. In our recent survey, nearly 46% of publishers said that poor ad quality significantly affects the lifetime value of their visitors.
Without transparency and complete control, publishers will continue to contend with scams and other unwanted ads that don’t meet their standards. For many publishers, monetization comes at a cost to quality, but it doesn’t need to be this way. With the right controls, monetization and quality can be assured.
Covered in this report
- How ad quality impacts audience engagement
- Strategies to enforce brand-suitable advertising
- How publishers can enhance user experience