Fighting Cookie Sync Enabled Malvertising
At the onset of 2021, GeoEdge’s security research team uncovered the abuse of cookie syncing, a process used by AdTech players to exchange user data across platforms to better target online audiences. In this report, we’ll guide you through the abuse of cookie syncing, and why more robust ad security solutions are required to mitigate this growing threat.
Covered in this Report:
The state of malware in digital advertising
The anatomy of the malicious Electrum campaign
Defending against cookie sync malvertising
What our clients say
The protection of our users is a crucial issue for us and intercepting malicious creativity is complex task. With the adoption of GeoEdge, we protect our audience at the best possible level.
As a result of deploying GeoEdge’s real-time solution, Evolve Media saw a reduction in instances of malicious activity on its sites by 80%-90%.
I would happily recommend GeoEdge. The team is highly responsive – a level of service we don’t get from most of our partners.
We keep hearing of publishers who are attacked by auto-redirects, but CompassTV remains safe with no user complaints. I can focus on my work without worrying about malware attacks.