Ad Quality Report
GeoEdge’s mission is to protect the integrity of the digital advertising ecosystem and to preserve a quality experience for users.
GeoEdge monitored and analyzed billions of advertising impressions across premium websites, apps, and SSPs to compile the research presented in this report. The data was collected using GeoEdge’s real-time ad security solution, which enables the measurement of quality and blocking of malvertising across devices and channels on live impressions.
GeoEdge noted a dramatic increase in malicious ads in the US and Canada (CA) during Q3 compared to the first half of the year. On average, 1 in every 65 impressions we monitored in Canada during that period had a malicious incident, representing a roughly 140% increase compared to the first half of 2023.
This surge can be attributed to two specific attacks:
A major auto-redirect attack targeted mobile users in August, accounting for about 30% of all malicious impressions during Q3 in these regions.
The spike in misleading product offers for desktop users in September.
Malicious Ad Index 2022-2023
Top 5 Most Prevalent Malvertising Vectors:
fake stock trading app
Malicious Ads by Device
SSP Malicious Ad Index: Q2/ Q3 Comparison
Q3 has seen a dramatic 49% increase in malicious ads worldwide as compared to Q2. When examining it based on SSPs we can see the main contributors to these statistics.
In Q3, SSP1 and SSP6 continued to be the most affected platforms. Attacks on these platforms soared to the point where almost 2 of every 100 impressions served by them was infected by malvertising.
SSP10’s infection level continued its growing momentum recognized already in Q2, and SSP13 is a newcomer to our report growing it’s footprint worldwide with an unfortunate increase in malicious ads compared to it’s size.
In a notable turnaround, SSP4 displayed significant growth in Q3 following a challenging Q2 characterized by high levels of malicious ad impressions. Notably, while expanding, they have enhanced their quality metrics and successfully decreased malicious impressions by 45%.
Once again, SSP2 remains the top-performing SSP, maintaining a good performance rate of 0.02%.
Election 2024 Ads Have Entered The Arena
Unique Elections Ads ramp up during Q3 (by weeks)
In Q3, there was a steady increase in election ads, as indicated by the trend line on the graph which tracks the weekly count of unique election-related ads we classified in the US. Q3 election ads trend up, increasing revenue, but risk misaligning with publisher audiences and harming user engagement.