To uncover how publishers are dealing with the newest ad inventory quality challenges and approaching tactics to resolve those challenges, GeoEdge and Digiday surveyed nearly 100 publishers. This report highlights what they told us, as well as how publishers are moving beyond automation into a hybrid human-machine interface to better audit and control ad quality in the years to come.
Covered in this report
The state of advertising in 2021
How to ensure brand-suitable advertising
How publishers are increasing control ad quality and transparency