Balancing In-App Ad Revenue With Ad Quality
App publishers that rely on advertising to monetize their apps are struggling to maintain a positive user experience and ensure brand suitability. Brand unsafe ads—e.g. ads with violent or sexual content—prompt users to uninstall apps and leave reviews in the app stores, warning other users away from the apps. 93% of publishers said bad ads led to negative reviews of their apps in app stores There’s also a missed opportunity: too many app publishers report lacking the necessary tools to leverage advertising to promote a positive brand experience, and not just prevent a bad one.
Covered in this report
- Insight into top ad quality challenges impacting monetization
- Controls to enforce brand suitable advertising to promote a positive user experience.
- Features to look for in an in app ad quality partner