Balancing In-App Ad Revenue With Ad Quality
App publishers that rely on advertising to monetize their apps are struggling to maintain a positive user experience and ensure brand suitability. Brand unsafe ads—e.g. ads with violent or sexual content—prompt users to uninstall apps and leave reviews in the app stores, warning other users away from the apps. 93% of publishers said bad ads led to negative reviews of their apps in app stores There’s also a missed opportunity: too many app publishers report lacking the necessary tools to leverage advertising to promote a positive brand experience, and not just prevent a bad one.
Covered in this Report:
Insight into top ad quality challenges impacting monetization
Controls to enforce brand suitable advertising to promote a positive user experience.
Features to look for in an in app ad quality partner
What our clients say
The protection of our users is a crucial issue for us and intercepting malicious creativity is complex task. With the adoption of GeoEdge, we protect our audience at the best possible level.
As a result of deploying GeoEdge’s real-time solution, Evolve Media saw a reduction in instances of malicious activity on its sites by 80%-90%.
I would happily recommend GeoEdge. The team is highly responsive – a level of service we don’t get from most of our partners.
We keep hearing of publishers who are attacked by auto-redirects, but CompassTV remains safe with no user complaints. I can focus on my work without worrying about malware attacks.