Revealing the Risks for Publishers Ahead of the 2020 Election
Audiences in the U.S. are watching this race closely and because new campaign messages and issues come out almost daily, there’s always something new to engage with. At the same time, the public’s trust in media is in jeopardy: Users are concerned that political content may contain misleading information, but that concern leads them to distrust politicians and media outlets themselves.
During this U.S. election year, as we see an uptick in deceptive ads, misinformation, and fake news, publishers are working tirelessly to create content audiences can trust, engage with deeply, and return to. The last thing they need is to see misleading or deceptive ads on their pages, undermining their efforts.
Covered in this Report:
An in-depth look at the latest assault on your user experience
The risks associated with clickbait campaigns and deceptive advertising
Strategies to deal with misleading political ad content
What our clients say
The protection of our users is a crucial issue for us and intercepting malicious creativity is complex task. With the adoption of GeoEdge, we protect our audience at the best possible level.
As a result of deploying GeoEdge’s real-time solution, Evolve Media saw a reduction in instances of malicious activity on its sites by 80%-90%.
I would happily recommend GeoEdge. The team is highly responsive – a level of service we don’t get from most of our partners.
We keep hearing of publishers who are attacked by auto-redirects, but CompassTV remains safe with no user complaints. I can focus on my work without worrying about malware attacks.