GeoEdge Appoints Yuvette Smith Dillard to Executive Team, Driving Company Growth, Innovation, and Global Expansion
With nearly two decades of experience in the digital advertising industry, Yuvette Smith Dillard is a leader in developing and executing business growth strategies. In her new role as VP Regional Sales and General Manager, US, Yuvette will guide GeoEdge in its mission to preserve a quality experience for online users, with an emphasis on innovation, transparency, and integrity.
Her breadth of expertise includes growth management, financial innovation, and business development. She will play an integral role in the company’s strategy by providing vision and direction across business operations to further empower digital publishers and platforms. Smith Dillard is a seasoned industry veteran and has spent the past 11 years working as a change leader for OpenX, serving as VP of Publisher Development and VP Partner Services.
During her tenure, she led strategic planning and the growth of products, working to provide consultative solutions for digital publishers. The leadership team expansion comes during a period of company milestones. In 2020, GeoEdge was first to introduce real-time blocking of deceptive ads, and the industry’s first programmatic transparency tool, AdWatch—concluding the year earning the Frost & Sullivan Customer Value Leadership Award.
“We have achieved tremendous growth over the past year, thanks in no small part to the deep bench of talent we have throughout the company,” stated Amnon Siev, CEO. “Big goals call for a focused, skillful, and passionate team. In that spirit, we are thrilled to welcome a new dynamic leader to the team, who will further propel our momentum in 2021 and beyond. Yuvette’s experience leading world-class teams and driving operational excellence will help lead GeoEdge through the next stage of growth and scale. I look forward to a vibrant and flourishing future for our organization,” said Siev.
In alignment with the GeoEdge philosophy, Smith Dillard stated, “GeoEdge is poised to enter into a new chapter of growth, strengthening in order to continuously deliver innovative solutions to meet its core client needs better than any other player in the industry. I’m looking forward to joining the GeoEdge team to lead the charge forward.” Not to mention, in her view of the future, Smith Dillard sees opportunities for digital publishers and platforms, despite challenges.
Pointing to the unique challenges facing AdTech’s industry stakeholders, Smith Dillard believes, “2021 will be a year of transformation for the digital advertising ecosystem. Not only do publishers and their demand partners have to brace for a reality in which third-party cookies and mobile IDs are no more, but they must continue fighting legacy pandemic-related challenges.” At the same time, brand safety threats related to ad quality are positioned to have an additional outsized impact on publisher revenue in 2021.
Smith Dillard suggests industry stakeholders adopt a single guiding philosophy. “In a world of unknowns – tackle the knowns, immediately. In this climate, AdTech can no longer push ad quality to next year’s to-do list,” said Smith Dillard. In the face of pressure to protect user data, maintain steady revenue and serve brand-suitable ads — publishers have an opportunity to decide their own fate by first tackling the knowns. She intends on leading the organization with a commitment to customer-centricity. In her view, “The best way to achieve success is to have a customer-focused strategy-driven forward by teams who have a relentless focus on great execution and innovative solutions. I’m looking forward to continuing that tradition at GeoEdge.”
“Customers come first, and GeoEdge has always had a uniquely intimate dialogue with customers, which earned it a reputation for innovation and authenticity,” said CEO Amnon Siev. “Understanding our clients’ challenges and proactively preparing them for the future is an integral part of providing outstanding support to our partners around the world.”
GeoEdge’s innovative detection technology, customer-centric commitment, and capacity to embrace change through innovation balance the complexities of continuous protection to increase users’ lifetime value and help customers grow revenue. The rising tide of malicious cyberattacks and deceptive misinformation ad campaigns has made GeoEdge’s mission to ‘make the internet a safer place’ more relevant than ever before. Smith Dillard’s appointment will accelerate the company’s strategic plan for growth and expansion, helping steer GeoEdge as it cements its position as the leading global ad security and brand safety provider.
GeoEdge’s mission is to protect the integrity of the digital advertising ecosystem and to preserve a quality experience for users. GeoEdge’s advanced security solutions ensure high ad quality and verify that sites offer a clean, safe and engaging user experience, so publishers can focus on their business success. Publishers around the world rely on GeoEdge to stop malicious and low-quality ads from reaching their audience. GeoEdge allows publishers to maximize their ad revenue without quality concerns, protect their brand reputation and increase their user loyalty. GeoEdge guards digital businesses against unwanted, malicious, offensive and inappropriate ads — without sacrificing revenue.