Ad quality is essential to fostering trust and maintaining the integrity of the digital advertising ecosystem. Opera, dedicated to delivering safe high-quality experiences through its advertising platform Opera Ads, announces its renewed collaboration with GeoEdge, global leader in ad security. A key focus of this partnership is prioritising transparency and privacy while preventing low-quality and malicious ads.
Opera provides top-tier advertising experiences through rigorous monitoring and verification processes that identify and prevent malvertising activity. By integrating GeoEdge’s ad security technology, Opera Ads reinforces its ability to filter out creatives that do not meet the company’s standards of quality and security.
The partnership between Opera Ads and GeoEdge centres on several key areas:
- Creative filtering: Assuring that every ad meets Opera’s strict quality and security criteria.
- Enhanced security features: Leveraging GeoEdge’s malvertising prevention solutions to protect users and maintain a safer advertising landscape.
- Collaborative impact: Combining efforts to prevent malicious and low-quality ads, enhancing the digital advertising experience.
“We’re pleased to maintain our partnership with GeoEdge, as it allows us to further enhance ad quality and security,” stated Marcio de Barros, VP adt tech at Opera. “By collaborating with key players in the industry like GeoEdge, we actively combat malicious ads and create a clean and safe advertising ecosystem that benefits all stakeholders involved.”
About GeoEdge
GeoEdge is at the forefront of solving programmatic ad quality challenges, uniting the digital world with clean and engaging advertising experiences. Robust ad quality and security technology empowers publishers, apps, SSPs, and DSPs to proactively prevent malicious, low-quality, and non-compliant ads across CTV, online video, mobile, and web. With custom policies and real-time protection, GeoEdge ensures your ad inventory remains clean and compliant, giving you full control over ads at every stage. Advanced detection balances revenue with quality, conserving resources without complex setups.
About Opera Ads
Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engagement through a comprehensive suite of products that includes a demand-side platform (DSP), supply-side platform (SSP), and Premium Ad Solutions. The platform allows advertisers to leverage a vast audience across various channels, all within a brand-safe environment. By prioritizing trust, Opera Ads ensures impactful and transparent advertising experiences.
