How GeoEdge helped Setupad reduce customer churn by real-time blocking solution and to gain more trust with their publishers
In A Nutshell
The Challenge: An Increase in Malvertising and Low-quality Ads
The Search Is On: A Simple To Implement, Native Solution
Setupad concluded that dealing with the problem in-house was simply not a viable option. GeoEdge seemed like the natural choice as the company’s ad security solution fit Setupad’s three main criteria:
1. Native implementation within their home-developed platform
2. Quick and easy setup
3. Real-time blocking to address the problem, before it impacted clients’ user experience
The Solution: Real-Time Blocking Of Malicious Ad Activity
GeoEdge’s implementation was quick and easy.
More importantly, the software’s impact was immediate! GeoEdge now identifies and blocks 99% of deceitful advertising auto-redirects in real-time, leading to the natural reduction of customer churn in Setupad inventory. Additionally, the ad security software immediately kills those pesky popups and unwieldy looking display ads, providing for the clean, safe and secure user experience that Setupad has always prided itself on delivering to clients.