MGID Takes Ad Quality Assurance to the Next Level
In a Nutshell
Obsolete Frameworks and Lack of Transparency
More recently, however, MGID began facing challenges in dealing with obsolete security frameworks implemented by advertisers that were unable to detect illegal activity taking place on their networks. Additionally, the transparency MGID had once relied upon receiving from their advertising partners could no longer be assured.
The Search is On
Proactive Ad Security
MGID observed that several of its publishers had successfully implemented GeoEdge to improve their ad security and resolve quality issues. Some of those publishers even shared their GeoEdge security monitoring reports with MGID’s team for review. Impressed by the service, MGID turned to GeoEdge for help in implementing a solution that would ensure clean ad- inventory and a safer user experience.
Partners for Success
MGID engaged GeoEdge as a security partner for its network of publishers and advertisers. GeoEdge’s service extended beyond MGID’s internal moderation team, and included sharing company dashboards and insights with MGID’s partners. Advertisers and publishers were then able to see where threats appeared, allowing them to take action when needed. Over the first couple of months of this partnership, the solution detected and blocked 90% of the issues previously reported by MGID publishers. The number of false positives they saw were also dramatically reduced, and MGID verified that every alert truly represented a real issue that needed to be resolved. For MGID’s advertisers, GeoEdge proved a trustworthy partner in helping to identify and remove hidden security issues. Advertisers also enjoyed the
security dashboards GeoEdge introduced, allowing them to understand the nature of security and quality issues that arose in the broader ecosystem. MGID and GeoEdge provided clear lines of communication to escalate and resolve any issues their advertisers were faced with. MGID is dedicated to ensuring their partners with the highest standards of quality. As such, the company increased its partnership with GeoEdge to provide end-to-end security measures across its entire network, monitoring all ad creatives served up. This added level of security lightens the burden of quality control for all its advertisers and ensures a clean and secure environment for its users as well.