GeoEdge helps GimmeMore provide safe user experience
In A Nutshell
The search is on: A real-time blocking solution
To date, GimmeMore had handled all their marketing and tech needs in-house. When it came to a malvertising protection solution however, the company understood it would be far more cost efficient to purchase an external solution and integrate it into their backend, rather than develop their own.
As such, GimmeMore sought an ad security solution that met the following criteria:
- Easy installation within their native software
- A single platform to provide coverage for all company ad servers
- Real-time blocking to pre-emptively protect the users’ experience
The solution: GeoEdge real-time ad blocking
GeoEdge’s implementation was quick and easy.
The ad security software now blocks poor quality ads, fraudulent redirects and helps them block third-party advertising payment scams. What’s more, using GeoEdge’s dashboard, GimmeMore can identify the SSP from which problem ads stem, and apply that knowledge to make better business decisions. Within just a couple of days of launching a new supply-side platform, GimmeMore is now able to view how many ads have been blocked and assess whether that SSP is a qualitative business partner they’d like to continue working with.