Cormac O’Nolan
Managing Director
How GeoEdge GeoEdge helps GimmeMore provide safe user experience
GeoEdge helps GimmeMore provide safe user experience
How GeoEdge helped GimmeMore protect its users from
fraudulent malvertising tactics
Stopped receiving users’ complaints.
Improved its site metrics.
Improved its users’ safety and overall experience
In A Nutshell
GimmeMore is a free online quiz product that provides millions of users from around the world with entertaining content they can actively engage with. The company prides itself on a fun and straightforward on-site experience, providing users of all ages with hours of trivia and educational fun. All company revenue is currently generated through 3rd party advertising, enabling GimmeMore to sustain itself at no cost to its end users.
When users’ complaints of a poor on-site experience began rolling in however, the company understood their user’s product experience and therefore their earnings were at risk.
“As users don’t tend to differentiate between content providers and advertisements when engaging with a site, a poor experience, regardless of whether it was due to a third-party provider, will lead to a negative brand association, and a user’s failure to return to the site”
The challenge: An increase in user complaints and decrease in site traffic
GimmeMore Facebook users began complaining of poor-quality product ads that were ruining the enjoyable site experience they had grown accustomed to receiving.
GimmeMore discovered that some of the third-party advertisers they were working with had been fraudulently redirecting traffic from GimmeMore to their own sites.
What’s worse, distressed site users began reporting requests for payment to view their GimmeMore quiz results, a product offering that was in-fact meant to be free! This fraudulent payment practice was being tacked on by third-party advertisers looking to capitalize on the site’s traffic at the unfortunate expense of GimmeMore’s users.
“We can now quantify advertising attacks and decide where the line is in terms of acceptable or unacceptable advertising content. GeoEdge gives us a level of control in this area which we didn’t have before.”
The search is on: A real-time blocking solution
To date, GimmeMore had handled all their marketing and tech needs in-house. When it came to a malvertising protection solution however, the company understood it would be far more cost efficient to purchase an external solution and integrate it into their backend, rather than develop their own.
As such, GimmeMore sought an ad security solution that met the following criteria:
- Easy installation within their native software
- A single platform to provide coverage for all company ad servers
- Real-time blocking to pre-emptively protect the users’ experience
“For us ads are extremely important. They generate the revenue that allow us to run the business and further develop the free and positive product experience that keeps our users happy, but it’s very important that they don’t get in the way of this positive experience”
The solution: GeoEdge real-time ad blocking
GeoEdge’s implementation was quick and easy.
The ad security software now blocks poor quality ads, fraudulent redirects and helps them block third-party advertising payment scams. What’s more, using GeoEdge’s dashboard, GimmeMore can identify the SSP from which problem ads stem, and apply that knowledge to make better business decisions. Within just a couple of days of launching a new supply-side platform, GimmeMore is now able to view how many ads have been blocked and assess whether that SSP is a qualitative business partner they’d like to continue working with.
The Result: Gimmemore user’s quality experience is restored
GimmeMore can now rest assured their users are enjoying the entertaining, safe user experience the company promises to provide. Since implementing GeoEdge, GimmeMore has experienced a marked decrease in user complaints and an improved reach for their content without endangering user experiences
It’s a win-win situation. GimmeMore users can once again enjoy a clean environment when engaging with the site’s spelling bees, trivia questions and quiz products, while GimmeMore’s revenue stream remains intact.