Weekly Recap: Publishers Current Conditions, Platforms Donating Ad Space, Apple’s Cookie-Blocking Update
Publishers Current Condition
News publishers maintain the most significant flow of requests reaching as much as 40%. Despite the fall in eCPM and coverage, their revenues from Programmatic have grown significantly.
Hobby or specific industry-related sites have not been affected by the current climate given that the pandemic so far hasn’t impacted request numbers and Programmatic earnings.
To keep users engaged, many publishers have begun blocking questionable ads on their sites to prevent the spread of misinformation.
Platforms Donating Ad Space
Leading Digital and Tech Platforms have joined Ad Council, White House, HHS and CDC to address COVID-19 Crisis. The largest platforms include; Amazon, Apple, Facebook, Google, Pinterest, TikTok, and YouTube.
They have all vowed to donated media space to run and amplify campaign assets, getting urgent messaging to audiences nationwide on the platforms they use daily.
While each platform is providing unique support, the common goal is to direct audiences to www.coronavirus.gov, the main resource from HHS and the CDC, providing up-to-date information on the COVID-19 crisis.
Apple’s Cookie-Blocking Update Has Arrived
Apple has positioned itself as a champion of user privacy, and this week announced the company has updated its Intelligent Tracking Prevention to include full third-party cookie blocking.
According to Apple’s John Wilander, the WebKit engineer behind the feature, now advertisers and websites won’t be able to follow users around the internet using the commonplace tracking technology. It’s the latest move in the rollout of its intelligent tracking prevention plan, Arriving two years ahead of rival Chrome, to end the monetization of Safari users.