GeoEdge Announces Technical Integration with Yahoo! JAPAN

GeoEdge, global ad quality provider, announces technical integration to ensure its designed services work across Yahoo! JAPAN’s ecosystem.

As Japan’s digital advertising industry continues to face malicious advertising and ad quality threats, many publishers are taking active measures to review their ad inventory and gain in-depth insights related to security and content threats. GeoEdge’s ad review process includes in depth monitoring and processing of all ad loading events, as well as post click redirects and landing page content.

With this technical integration, GeoEdge enables normal processing for its service to work seamlessly without affecting Yahoo! JAPAN Ads delivery, analytics or measurements on publishers’ sites which deploy GeoEdge solutions. This integration is designed on a best effort basis to ensure GeoEdge’s normal processing and Yahoo! JAPAN Ads delivery.

GeoEdge’s mission is to protect the integrity of the digital advertising ecosystem, providing the industry with extensive multi-layer security detection covering every aspect of cyber threats, as well as transparency and control over unwanted content verticals and images.

Learn more about GeoEdge’s mission

GeoEdge values the technical integration with Yahoo! JAPAN which enables us to provide the highest ad security standard to our publisher clients, while maintaining a transparent relationship with Japan’s largest digital advertising entity.” said Amnon Siev, CEO, GeoEdge. “We are proud of our collaboration with Yahoo! JAPAN which demonstrates our commitment and continued investment in the APAC region, further distinguishing GeoEdge as a leader for ad quality globally.”

“Media quality is an industry-wide concern, and protecting the user’s viewing experience is a priority for many domestic publishers. We are grateful for GeoEdge’s support in running a smooth integration process.” said Akihito Ichijo, VP Trust & Safety of Media Services Group, Yahoo! JAPAN. 

Alisha is a Technology Writer and Marketing Manager at GeoEdge. Her writing focuses on current events in the AdTech ecosystem and cyberattacks served through the digital advertising supply chain. You can find Alisha on LinkedIn to discuss brand building and happenings in AdTech.

Malvertising, the practice of sprinkling malicious code into legitimate-looking ads is growing more sophisticated. GeoEdge’s holistic ad quality solution has you covered.


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