Frost & Sullivan bestows the 2020 Global Advertising Integrity and Verification Customer Value Leadership Award to GeoEdge.
In recent years, the discussion around ad quality has become much more specific and tangible. The goals have become more quantifiable and the insights easier to act on. And today, there’s a lot riding on the publisher’s business in that moment when the page loads, and all ads are revealed.
While the digital advertising ecosystem is wide, few stakeholders take responsibility to prevent the end-users from the harms of malicious advertising. And in a landscape where malicious advertising and security threats are skyrocketing, digital businesses have an increasing responsibility to protect their users–that’s where we fit in.
Safeguarding the Critical Space between Ads and Users
Recognizing frontrunners in the field, Frost & Sullivan bestows the Customer Value Leadership Award upon an industry-leading organization that demonstrates exceptional market impact and customer value. In naming us the 2020 award recipient, Frost & Sullivan’s Global Advertising Integrity and Verification Customer Value Leadership industry report cited our holistic ad quality solutions, which enable platforms and publishers to manage the polarities of malware and deceptive ad detection while safeguarding revenue management and growth.
As the space between advertisers and users opens numerous points of vulnerabilities, few stakeholders are equipped with the tools and expertise to protect end users from the criminal element including, malicious, deceptive, offensive and inappropriate ads. The global research firm differentiates GeoEdge as an Ad Security partner with a unique value proposition, encompassing advanced detection technology, a commitment to innovation, and a strong customer-centric mindset.
“Across channels, GeoEdge helps publishers optimize ad security and efficacy, minimizes delays caused by troubleshooting and compliance issues, and safeguards the lifetime value chain for the entire programmatic ecosystem,” said Chen Yakar, Consulting Analyst, Frost & Sullivan
Defining Innovative Technology and Security Expertise
By providing a service across the ecosystem that checks all advertisers continuously, our solution speaks to the supply-side’s concern that their users are only exposed to high-quality ads, while also serving the demand-side by helping clients, such as MediaMath, OpenX, and Inmobi rally behind a specific quality-standard, thereby, preventing cybercriminals from introducing malicious payloads anywhere along the ads delivery path.
Through our patented ad quality and malvertising detection technology (e.g., zero-day security detection and ad content management tools), we balance the complexities of continuous protection to increase users’ lifetime value and help customers to grow revenue. Our unique machine-learning algorithm uses a proprietary technique of behavioral analytics to identify specific exploits, or mechanisms of an attack, to create a signature (or fingerprint) to block the particular programmatic tag, long before any damage can occur.
Gaining a Competitive Edge through Partnership
Additionally, our holistic approach identifies ad content as a core component of ad quality, providing ad content management tools that eliminate the risk of ad misalignment and ensure the publisher’s content policies remain consistent across their consumers’ entire ad experience. These ad alignment tools enable publishers to remain the single authority when defining, managing, and modifying their site’s ad content parameters.
Powered by over a decade of data, our unique engine comprised of OCR and image processing machine learning tools identifies offensive and sexually explicit content in both the creative, as well as the landing page in real-time. Thus, users don’t find themselves exposed to security or quality threats as we automatically swap it with an alternative clean ad, allowing publishers to protect end-consumers (and reputation) without losing revenue.
“As the programmatic ecosystem remains complex and fraudsters more active than ever, GeoEdge gives users the critical abilities to minimize risk and maximize efficiency. With GeoEdge’s toolset providing new levels of visibility and security, publishers and platforms can ensure return on investment and have the confidence that comes from working with a partner truly dedicated to their success.” said Chen Yakar, Consulting Analyst, Frost & Sullivan
With GeoEdge’s customer-centric mindset and capacity to embrace change through innovation, we are dedicated to raising the bar for programmatic transparency and providing solutions that empower publishers to protect their brand and extend their content policies across their entire ad experience.
About Frost & Sullivan
For over five decades, Frost & Sullivan has become world-renowned for its role in helping investors, corporate leaders, and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models, and companies to action, resulting in a continuous flow of growth opportunities to drive future success.
Frost & Sullivan’s 360-degree research methodology represents the analytical rigor of the research process. It offers a 360-degree-view of industry challenges, trends, and issues by integrating all 7 of Frost & Sullivan’s research methodologies. Customer Value Leadership is defined and measured by two macro-level categories: Customer Impact and Business Impact. These attributes work together to make customers feel valued and confident in their products’ quality and performance. This dual satisfaction translates into repeat purchases and a lifetime of customer value.
About the Customer Value Leadership Award
Customer Value Leadership is defined and measured by two macro-level categories: Customer Impact and Business Impact. These two sides work together to make customers feel valued and confident in their products’ quality and performance. This dual satisfaction translates into repeat purchases and a lifetime of customer value.