GeoEdge Simplifies Demand Partner Latency Monitoring
Increase measured impressions
Boost existing inventory value
Gain more organic traffic
As you can imagine, ad load time significantly impacts a website’s Core Web Vitals score, and as a result, the volume of organic traffic referred to the site by Google’s search engine. You can check how ads impact your Core Web Vitals on Google’s Publisher Ads Audits for Lighthouse.
How can you tell which demand partners are slowing you down?
At GeoEdge, we know how hard you work to improve and optimize your ad revenue stream. We monitor all the ads served by your demand partners for security and quality, as well as their response time – from the moment the creative tag is placed on the page to the point the ad is rendered. On your GeoEdge dashboard, you can clearly see the median value of each demand partner’s latency and learn how it compares to all other partners: