of malvertising attacks occur post click
of publishers report clickbait on their sites
of publisher’s audiences have been scammed due to clickbait on their sites
71% of publishers learn about bad ads that appear on their sites only if they are reported by a user or internal team member via email or social media
41% are rethinking their fulfillment strategies due to ad quality concerns
66% agree that establishing high ad quality standards, will attract more premium brands to advertise on their sites
42% expressed some level of concern that automated ad-quality tools will cause latency or viewability issues on their sites
29% of publishers have dropped a SSP or DSP due to poor ad quality of those that did, 75% cited too many bad ads or sub-par advertisers as the reason
60% are actively adapting their ad quality standards in response to user behavior and preferences
NEARLY 1 / 3 OF ALL PUBLISHERS
are unfamiliar with cloaking. The key tactic used by scammers to avoid detection on a website
We receive reports via a tool created for that purpose
29%
We receive an email to a general inbox listen on our “Contact us” page
77%
We read about it on social media
21%
Other (internal teams)
25%
Too many bad ads
40%
Sub-par advertisers
40%
Too many partners, we wanted to consolidate
50%
Part of a supply chain optimization (SPO) initiative
40%
Percentage of direct campaigns tested against publisher’s specs:
1% to 25%
5%
26% to 50%
14%
51% to 75%
9%
76% to 100%
50%
Don’t know
22%
Percentage of direct campaigns tested against publisher’s specs:
Poor processes for testing assets for direct campaigns are partially responsible for off-spec ads being loaded to their sites, for 50% of publishers.
Only 50% of respondents say that they test most (76% to 100%) campaign assets against their own specs
Only 50% of respondents say that they test most (76% to 100%) campaign assets against their own specs
Poor processes for testing assets for direct campaigns are partially responsible for off-spec ads being loaded to their sites, for 50% of publishers.
To what extent is ad trafficking team’s work automated?
Does the team leader of your trafficking team have the tools he/she needs to obtain a holistic picture of the status of each campaign?
Somewhat automated
46%
Not very automated
41%
Don’t know
13%
Does the team leader of your trafficking team have the tools he/ she needs to obtain a holistic picture of the status of each campaign?
0% say their team’s ad trafficking workflows are fully automated
Team members spend hours each week taking screen shots of ads to send to clients. Time spent each week taking screen shots of ads placements for agencies
28%
We don’t do screenshots
32%
1 to 5 hours
17%
6 to 10 hours
5%
11 to 15 hours
18%
Don’t know
Team members spend hours each week taking screen shots of ads to send to clients. Time spent each week taking screen shots of ads placements for agencies
28%
We don’t do
32%
1 to 5 hours
17%
6 to 10 hours
5%
11 to 15 hours
18%
Don’t know
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