How Clickbait impacts Publishers
While fraudsters are primarily to blame for the rise in deceptive advertising, publishers’ desire to fill inventory during this uncertain economic climate equally accounts for bad ad experiences. GeoEdge research revealed that 54% of publishers feel pressured to run poor quality ads to meet revenue goals. According to the survey, 47% were told to leave an ad up that they would have preferred to take down.
But those fill rates come at a high cost. When we asked survey respondents about the impact of clickbait ads, most said that they take a hit on their brand’s reputation, prompt user churn, and hobble the publisher’s ability to enhance the user experience.
Covered in this report
- How clickbait scams enter the supply chain
- The impact of clickbait ads on user experience
- How publishers can eliminate clickbait without harming revenue flow