Improve Your Publication's Profitability with this Free CTR Calculator
The Difference a CTR Calculator Has on Publishers’ Bottom Lines
The higher your CTR, the better. So how do you get it to increase?
TEST DIFFERENT AD FORMATS AND POSITIONS TO AVOID AD FATIGUE
Your readers are so used to ads now, they almost don’t even see them. Try to place your ad units in new places, use different ad unit sizes, exchange text with visuals and back again, until you find the best combination.
OPTIMIZE THE READING EXPERIENCE TO BE PROFITABLE LONG TERM
Placing 20 ads on a 1,000-word page or using flashy ads that scream “click me” are more likely to send readers running out of your site than into your ads. Put your readers’ needs first to make sure you don’t sacrifice long-term revenue from a potential long-term reader for one click.
RETAIN READERS LONGER
Readers that stay longer tend to trust your publication, and therefore its ads, more. In addition, they teach ad networks that the publication’s topic interests them, and are therefore more likely to be served ads that align with what they’re currently reading.
PUBLISH MORE PROFITABLE CONTENT
Consider reader intent and topic profitability. On the one hand, searching “how to choose a pillow” indicates a purchase intent, which could increase pillow ad clicks. On the other hand, publishing an article with tips for getting your first mortgage, while still related to house topics, is bound to yield ads whose clicks are worth much more.