How Improving AdOps Efficiency Contributes To Planet Sports Bottom Line
Until now, digital images have been published online in a format that has become outdated and problematic. With 2.5 billion images stolen or attained through copyright infringement every day, there exists a pervasive lack of copyright awareness and an absence of legal and ethical integrity regarding the use of images online. This has had a hugely negative impact on the photography industry, which has been in decline for over a decade. SmartFrame Technologies, first to market with patented, secure image-streaming technology has partnered with GeoEdge to ensure that its ads are high in quality, safe, and contextually targeted.
By partnering with GeoEdge, SmartFrame Technologies secures both ad quality and ad security. By putting ad quality and safety checks in the hands of GeoEdge, the company can focus on transforming the digital image space, addressing the needs of photographers, publishers, advertisers, and end-users alike.
“Our pledge to clients is a clearer, cleaner and fairer online experience, through beautifully designed advertising campaigns on high-quality content that everyone enjoys. We aim to improve the industry so that everyone benefits.”
CEO, SmartFrame Technologies
Digital image misuse includes potentially harmful counterfeit products being marketed using genuine brand images, as well as the manipulation of images presenting misinformation or fake news, and even personal identity theft.
SmartFrame Technologies proactively prevents image theft and misuse by utilizing the SmartFrame image streaming platform. SmartFrames are secure, interactive, and device responsive. Moreover, they are superior in quality, customized to meet brand needs, and provide detailed analytics. Through their in-image advertising system, the company offers a premium and highly visible ad placement front and center on the web page, with ads contextually targeted to the image and web page content and location of the viewer, making the most of ad spend and ensuring high impact campaigns are delivered.
“We don’t want anything slipping through the net that would be unacceptable to us. Working with GeoEdge protects us. We wanted GeoEdge in our corner.”
Ad Operations Manager, SmartFrame Technologies
GeoEdge’s keen ability to stop malicious or bad ads in real-time immediately resonated with SmartFrame Technologies. GeoEdge’s protection ensures that the company is covered as much as possible – vital because SmartFrame Technologies serves its content to hundreds of thousands of webpages globally, across over twenty thousand domains. GeoEdge’s solution also helps to ensure that ads remain contextually relevant. SmartFrame Technologies has cultivated great relationships with its customers and problematic ads can threaten those trusted relationships. With GeoEdge on board, SmartFrame users can rest assured that both security and quality control will be continuously upheld.
By partnering with GeoEdge, SmartFrame Technologies is staying one step ahead of the game. By putting ad quality and safety checks in the hands of GeoEdge, the company can focus on transforming the digital image space, addressing the needs of photographers, publishers, advertisers, and end users alike.