The truth is that anyone with access to a smartphone, tablet, or computer has seen an ad before. There’s no escaping them if you want to use the internet.
Whether you launch a mobile app, sign in to your web browser, view your social media news feed, or conduct a Google search, you will likely encounter ads.
They are designed to tempt, persuade, and push us to make purchases, but why are they there? What kinds and models of online advertising are there? In this article, we’ll discuss what ads are and how they work.
Understanding Ads
An ad or advertisement is a form of public communication that is used to advance a company or brand in an effort to increase awareness, engagement, and revenue. There are numerous ad formats, including copy, billboards, digital, and more.
In contrast to other forms of marketing, advertising is paid for and gives marketers influence over the voice and content conveyed.
It is a reliable way for businesses to reach their target market. An advertisement can have a direct impact on the success of a business if it is interesting and is posted in the right place at the right time.
Types of Advertisements
Ads are divided into two main categories: traditional advertising and online ads. Traditional advertising is the term used to refer to any advertising that is not done online, including newspaper ads, TV commercials, and more.
On the other hand, online or digital advertising is a type of marketing that uses the world wide web to communicate with consumers.
These adverts can be displayed in emails, mobile apps, social media platforms, search engine results pages, and online browsers.
Traditional Versus Digital Advertising
Businesses tend to favor online ads more than traditional ads because of it:
- Helps them reach more people
- Is more affordable
- Leaves more room for customization
- Can be tracked and monitored more easily
However, there are some aspects that no online platform can offer. It’s challenging to duplicate the feel of a glossy fashion magazine and the engagement that a TV commercial can provide. Most brands adopt a healthy mix of traditional and digital advertising.
What Are the Different Types of Online Ads?
Digital marketing has evolved over the past decade. The ads you see are now tailored to your preferences, which can be beneficial to both businesses and consumers. Here are some of the most common types of digitals ads:
- Google Search Ads
When someone searches for something online, they have a particular goal in mind and will select the first result if it seems relevant.
If you’ve ever done a Google search, you’ve probably noticed adverts appear at the top of your search results.
These are paid or pay-per-click (PPC) ads, where brands pay every time a user clicks on the ad. Google search ads are short advertisements, service or product listings, or videos that brands use to increase their website traffic and, ultimately, their sales.
- Bing Adverts
Like Google ads, Bing (the Microsoft search engine) also offers a platform for businesses to reach their target audience through search intent-related advertising.
- Banner Advertisements
Banners can be either in the form of text or images. The format, size, and purpose of these advertisements vary greatly. Almost every digital medium, including websites, apps, and blogs, use this form of display advertising.
- Retargeting Adverts
These online ads take user behavior into account to display advertisements that are tailored to their preferences and searches.
- In-game Ads
In-game adverts are a form of display advertising. These ads feature in gaming apps and can be found in mobile or desktop video games.
- Native Advertising
Every day, well-known publishers or influencers create viral content while supporting other brands. Brands pay these publishers to produce and share content with their audience.
Instead of interfering with the users’ browsing experience, native advertising aims to improve it.
This form of advertising is beneficial for both parties. Publishers gain a new stream of income, and advertisers reach and attract new users as they hunt for useful content relating to the keywords.
- Video Advertisements
As watching videos online is now more accessible than ever, video advertising is growing in popularity. The most effective video advertisements appear to be informative rather than sales-y.
- Email Advertising
Webmail is used to display and send email adverts. This form of digital advertising uses eye-catching elements to grab users’ attention and increase conversion rates.
- Social Media Ads
Social media platforms are constantly expanding. The most prominent social media platform, Facebook, had 2.895 billion active users in 2021. Instagram and TikTok are not far behind, with over one billion active users.
People use these platforms to keep up with current news, communicate with friends, do business, and enjoy entertainment. Because of its large user base, this medium is attractive to companies since it presents many advertising opportunities.
Final Thoughts
You may not have realized this, but ads have become an integral part of our lives. Whether you’re browsing your social media news feed or searching for a how-to guide using your favorite search engine, you will likely encounter ads.
Instead of viewing advertising as a negative thing, it is essential to remember that it can have numerous benefits, helping you find products and services that best meet your needs.
