Weekly Recap: Cloaking Scams, Impression Spikes and Streaming Sessions
Facebook Discovers Cloaking Scam
Facebook announced that it has filed a lawsuit against the founder of a company called LeadCloak, alleging that it was facilitating coronavirus scams, running deceptive ads on Facebook and Instagram by selling “cloaking” software.
Cloaking software tricks ad verification systems by displaying safe sites, so no red flags are raised.
When actual users click on the ad, they see an entirely different site that may promote scams or violate the company’s terms of service.
Ad Impressions Jump Amid Coronavirus Crisis
Image: Business of Apps
The number of served ad impressions for the past month has been steadily increasing across most countries currently the midst of the coronavirus lockdown.
Based on the data collected by ad company ExoClick, ad impressions rose as lockdowns began to be put in place globally.
All countries measured by ExoClick observed a spike in impression percentages.