Weekly Recap: Youtube, Uber & A Cookieless Future

Dramatic Changes For YouTube Advertising  

YouTube will potentially allow creators to sell ad space on their own videos. YouTube has taken the first step and created a pilot program of partner-sold ads– much like what NBC has been granted since 2010.

“We’re experimenting with a new way for creators to sell advertising to brands with whom they already have a relationship,” said Tom Leung, YouTube’s director of product management.


Uber Advertising Goes Programmatic

Uber has partnered with Adomni, creating OOH bringing geotargeted content to car top displays.

OOH promises 180M+ monthly impressions, providing ad content day-parting, multi-touch advertising and performance reports. Advertisers will have to manually buy their ad-space directly from Uber OOH, but come summer the company will introduce programmatic advertising.

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The Apocalyptic Post-Cookie World

The death of browser tracking cookies has signified the start of a new era for publishers. How will publishers collect first-party data? Well – Have no fear, the email newsletter is here?

Newsletters offer multiple revenue streams as well as precious first-party registration data. With the death of cookies, opt-in topical newsletters provide contextual targeting rather than audience targeting. Unfortunately, users can’t have their cookies and eat them too!


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Alisha is a Technology Writer and Marketing Manager at GeoEdge. Her writing focuses on current events in the AdTech ecosystem and cyberattacks served through the digital advertising supply chain. You can find Alisha on LinkedIn to discuss brand building and happenings in AdTech.

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