SmartFrame Technologies becomes the latest platform to partner with GeoEdge, providing image security and control while revolutionizing the photography industry with their image streaming and contextual ad technology.
SmartFrame Technologies, first to market with patented, secure image-streaming technology, today announces its partnership with global ad security provider GeoEdge, ensuring that its ads are high in quality, safe, and contextually targeted.
Until now, digital images have been published online in a format that has become outdated and problematic. With 2.5 billion images stolen or attained through copyright infringement every day, there exists a pervasive lack of copyright awareness and an absence of legal and ethical integrity regarding the use of images online. This has had a hugely negative impact on the photography industry, which has been in decline for over a decade.
Digital image misuse also includes potentially harmful counterfeit products being marketed using genuine brand images, as well as the manipulation of images presenting misinformation or fake news, and even personal identity theft.
SmartFrame Technologies proactively prevents image theft and misuse by utilizing the SmartFrame image streaming platform. SmartFrames are secure, interactive, and device responsive. Moreover, they are superior in quality, customized to meet brand needs, and provide detailed analytics. And through their in-image advertising system, they offer a premium and highly visible ad placement front and center on the web page, with ads contextually targeted to the image and web page content and location of the viewer, making the most of ad spend and ensuring high impact campaigns are delivered.
Our pledge to clients is a clearer, cleaner and fairer online experience, through beautifully designed advertising campaigns on high-quality content that everyone enjoys. We aim to improve the industry so that everyone benefits,” explains Rob Sewell, CEO of SmartFrame Technologies.
SmartFrame Technologies is very particular about who it trusts regarding ad safety and security, so it was vital to the team to pair with ad security provider GeoEdge from the get-go. As the company expands, it must ensure that its ad inventory is of the highest quality.
Ian Wisker, Ad Operations Manager at SmartFrame Technologies elaborates, “We don’t want anything slipping through the net that would be unacceptable to us. Working with GeoEdge protects us. We wanted GeoEdge in our corner.”
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GeoEdge’s keen ability to stop malicious or bad ads in real-time immediately resonated with SmartFrame Technologies. GeoEdge’s protection ensures that the company is covered as much as possible – vital because SmartFrame Technologies serves its content to hundreds of thousands of webpages globally, across over twenty thousand domains. GeoEdge’s solution also helps to ensure that ads remain contextually relevant. SmartFrame Technologies has cultivated great relationships with its customers and problematic ads can threaten those trusted relationships. With GeoEdge on board, SmartFrame users can rest assured that both security and quality control will be continuously upheld.
“GeoEdge is proud to partner with an innovative company like SmartFrame and support its mission to secure image-streaming. Assuring clean and safe user experience for SmartFrame’s partners and their end-users is our priority,” said Amnon Siev, CEO of GeoEdge.
By pairing with GeoEdge, SmartFrame Technologies is staying one step ahead of the game. By putting ad quality and safety checks in the hands of GeoEdge, the company can focus on transforming the digital image space, addressing the needs of photographers, publishers, advertisers, and end-users alike.
GeoEdge’s mission is to protect the integrity of the digital advertising ecosystem and to preserve a quality experience for users. GeoEdge’s advanced security solutions ensure high ad quality and verify that sites offer a clean, safe and engaging user experience, so publishers can focus on their business success.
Publishers around the world rely on GeoEdge to stop malicious and low-quality ads from reaching their audience. GeoEdge allows publishers to maximize their ad revenue without quality concerns, protect their brand reputation and increase their user loyalty. GeoEdge guards digital businesses against unwanted, malicious, offensive and inappropriate ads – without sacrificing revenue.
About SmartFrame Technologies:
Founded in 2015, SmartFrame Technologies is a London-based software provider that’s redefining the digital image standard. Its SmartFrame platform allows content owners and brands to protect their assets and present them in the best possible way, while also allowing publishers to source and embed high-quality images, and for everyone involved to generate new revenue streams by way of in-image advertising.