In 2023, more than three-quarters of publishers face ad quality challenges that damage the user experience on their sites. Report By The User empowers publishers to implement an ad quality feedback loop with their audience- ushering in a new era of user-first digital advertising. Through a constant dialogue with their audience, publishers can optimize the ad experience based on user feedback, ensuring a consistently engaging user experience.
Prevent Unwanted Advertisers and Brands On Your Site
Figure 1: ‘Report By The User’ Enabled, Source: GeoEdge
The tool enables online audiences to report unwanted ads and express their concerns from a list of predefined reasons, offering a positive alternative to social media complaints and silent churn. Enabling users to directly report bad ads, lightens the load on publishers’ teams- streamlining ad operations and reducing the time spent mitigating ad complaints.
Figure 2: User Reporting Feature, Source: GeoEdge
Advantages of the Customizable ‘Report By the User’ Feature
Publishers can now customize the widget to match their branding and messaging, emphasizing their commitment to a seamless user experience. Publishers can customize the “Report this Ad” button, reporting pop-up text and reasons, and the thank you message text and colors to match their branding. These customizations allow publishers to take ownership of the ad experience and demonstrate their commitment to providing the best possible user experience.
Six out of 10 publishers reported that ad quality challenges have negatively impacted revenue. To maintain a sustainable ecosystem where both publishers and users thrive, publishers must prioritize their audience’s preferences and experiences. This means creating consistently relevant and engaging ad experiences that set them apart in an increasingly crowded market. Irrelevant and low-quality ads not only leave users feeling frustrated but also decrease the time spent engaging with content by 45%. By valuing user feedback, publishers can maintain the trust of their audience by providing a relevant and on-brand ad experience.
Report by the User not only saves publishers valuable time and resources but also equips them with the power to modify the ad experience according to their audience’s evolving preferences. By engaging in a continuous dialogue with their user base, publishers can fine-tune their ad quality policies based on valuable feedback, leading to consistently relevant and engaging ad experiences that elevate the overall user experience.