Digital Marketing Manager
About The Position
We’re looking for a Digital Marketing master to create killer campaigns and drive a winning lead generation strategy. To do well in this position, you must be data-driven and lethal with a spreadsheet.
GeoEdge is a cyber-security company, ensuring high ad quality and verifying that websites and apps offer a clean, safe, and engaging user experience. Join us on our mission to make the internet a safer place!
How to know if we’re the right fit? Under your direction, new SQLs are like rain in Seattle—that inbound engine you put together is roaring. You know how to craft a plan around driving quality traffic that converts, and can execute campaigns across multiple channels like a champion. Identifying targeted audiences to build the optimal funnels for conversions is your forte. That's why you’ll make a master Digital Marketer at GeoEdge.
-Develop and lead execution of digital marketing strategy to support accelerated growth
-Implement and optimize cross-platform paid campaigns including LinkedIn, Google Ads, and Twitter
-Develop and launch cross-channel (email, social) ABM campaigns to engage target accounts and nurture leads
-Use Google Analytics, Hotjar and SEMRush to inform A/B testing (landing pages, campaigns), website optimization, user journeys and content
-Optimize HubSpot, improve webpages with automation by converting site traffic through calls-to-action and lead generation content (including lead magnets)
-Ensure ad units and copy and optimized for each channel and creative messaging/CTAs are compelling; understand each channel’s unique requirements
-Build content strategy on social networks to grow our brand identity across our organic social channels
-Mapping customer journeys by analysing touch points along the pipeline
-Analyze and report on inbound activities with relation to pipeline
-2 + years of experience in digital marketing/ performance marketing
-2+ years of experience in paid search and paid social, including other PPC channels (LinkedIn, Google, Twitter, YouTube)
-Experience with B2B ad, email and social campaigns
-Experience with CRM and marketing automation systems, like Salesforce and HubSpot, as well as leveraging buyer intent
-Experience with Google Analytics and Google Tag Manager
-Highly organized, motivated and a self-starter (you know what to do without guidance or instruction).
-A data-driven approach to decision-making with an insatiable desire to achieve results.
-Familiarity with SEO-related terms and processes
-Fluent English speaker able to develop compelling ad copy to drive conversions- Must