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Reports & Whitepapers
14 resources

How publishers fight bad ads in the programmatic era

In partnership with Digiday, we surveyed 100 publishers to discover how publishers are affected by the way ads are bought and delivered in the programmatic era, particularly malicious, offensive and poor quality advertising.

How publishers fight bad ads in the programmatic era

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Mobile App Ad Quality

This playbook will dive into why the mobile app space is due for an uptick, and why bad actors and malvetisers are likely to become even more of a threat. We’ll examine why your ad quality solution should integrate an SDK as well as key aspects to that toolkit and integration.

Mobile App Ad Quality

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WebRTC attacks are launched by malvertisers

WebRTC attacks are launched by malvertisers abusing WebRTC protocols, an open framework that provides browsers and mobile applications with Real-Time Communications (RTC) capabilities via simple APIs to allow platforms to communicate via a common set of protocols.

WebRTC attacks are launched by malvertisers

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Aligning Regulatory Compliance & User Experience

This paper will dive into the details of various regulatory policies and why best practices for compliance are also overall user experience and privacy concerns.

Aligning Regulatory Compliance & User Experience

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A Publisher’s’ Guide to UX

This guide will help you understand how the long-term benefits of prioritizing user experience elevate the editorial output as well as the bottom line.

A Publisher’s’ Guide to UX

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The Battle Against Auto-Redirects

Auto-redirects alone cost the industry an estimated $210 million annually, and they also cost it another $920 million by facilitating ads with click fraud.

The Battle Against Auto-Redirects

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Publishers: Ads You Can & Cannot Run On Chrome

Beginning on February 15, Google is changing the types of ads it allows on websites displayed through Chrome. This guide will help you navigate the new standards and make sure that better ads don’t mean worse revenues.

Publishers: Ads You Can & Cannot Run On Chrome

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Malicious Ads: Inside a Hack

This paper will give you an inside look at a hack and how the industry can fight back.

Malicious Ads: Inside a Hack

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Optimizing Video Advertising

This playbook dives into the numerous factors affecting video ad user experience and what can be done to alleviate them.

Optimizing Video Advertising

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Publishers & Malware: Are You at Risk?

This eBook will help you make sense of malvertising and determine what threats publishers are facing.

Publishers & Malware: Are You at Risk?

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Security Aspects of Flash, HTML5, and Video in the Ad Tech Industry

In this research, we explore the vulnerabilities that allow for malicious code insertion.

Security Aspects of Flash, HTML5, and Video in the Ad Tech Industry

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Operation Fingerprint: A Look into Several Angler Exploit Kit Malvertising Campaigns

In this research, we explore the vulnerabilities that allow for malicious code insertion.

Operation Fingerprint: A Look into Several Angler Exploit Kit Malvertising Campaigns

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The Vulnerabilities in Native Advertising

In this research, we explore the ethics, technology and security implications of native ads on publishers' sites.

The Vulnerabilities in Native Advertising

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Publishers Have a QA Blindspot

In this paper, we look at how publishers handle QA in the ad ops process and here's our findings.

Publishers Have a QA Blindspot

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