In the News
GeoEdge uncovers distribution of malvertising in Header Bidding
GeoEdge this week announced that it has uncovered a new type of malvertising distributed on the WebRTC via ads on programmatic exchanges, predominantly through header bidding
New Form Of Malvertising Hits Exchanges, Costs Industry $325 Million This Year
A new form of malvertising only impacts ads served via programmatic exchanges, and 87% of those attacks appeared in header bidding in the past few months, according to an ad security provider.
IPA Bellwether Report Q1 2019: Rising Budgets & Negative Prospects
Proactive approach needed to deal with malicious malvertiser attacks.
GeoEdge Researchers Uncover Hacker Abuse of WebRTC Protocols via Behavioral Analysis
WebRTC (Web Real-Time Communications) is a Serverless Communications Protocol, and WebRTC Malvertising Is Only Detectable via Behavioral Analysis.
WebRTC-based malvertising occurs predominantly through header bidding
Security researchers have uncovered new malvertising attacks which occurred exclusively via ads served through programmatic exchanges and more specifically header bidding (87%)
GeoEdge Researchers Uncover Hacker Abuse of WebRTC Protocols to Distribute Malvertising
WebRTC malvertising was found to be exclusively distributed through programmatic exchanges with 87% via header bidding. These attacks on ads are expected to cost publishers $325 million in revenue in 2019
See you at the Tokyo International Forum for a great Japanese adtech event!
Content + Cocktails: The State of GDPR
Join us for an informative keynote on The Current State of GDPR and Its Future Implications on the Online Media Ecosystem.
Ad-blockers. Netflix bingers. Micro-influencers and more.