In the News
Bad Actors Are Taking Advantage Of Genuine Web Infrastructure To Hide The Spread Of Malware
GeoEdge encountered the WebRTC scheme in October 2018. GeoEdge estimates publishers will lose around $325 million in 2019 due to WebRTC malvertising.
GeoEdge CEO Amnon Siev about ad integrity and safety
Interview with GeoEdge CEO Amnon Siev on how their technology keeps up with malicious malware and addresses issues of ad integrity and safety
Publishers: To Fight Malvertisers, Leave No Pixel Unturned
Publishers continue to face increasingly malicious and sexually-offensive ads, from phishing attacks designed to reveal personal information to nefarious ads hidden in images. Publishers need real-time blocking to keep their users and advertisers safe
New GeoEdge solution targets mobile ad malware
GeoEdge, the provider of ad verification and transparency solutions, has just rolled out a new solution which lets advertisers block malicious and inappropriate ads in-app in real time.
DoubleVerify Acquires Leiki; GroupM UK Verified by ABC to JICWEBS Anti Ad-Fraud & Brand-Safety Principles
GeoEdge First to Bring Real-Time Ad Security & Quality to Mobile In-App Environments
GeoEdge launches real-time, in-app, ad security solution
GeoEdge, which provides ad security and verification solutions, has launched an SDK which blocks of malicious and inappropriate ads in-app, in real time. The company claims it is the digital marketplace’s first such in-app solution.
GeoEdge First to Bring Real-Time ad Security and Quality to Mobile In-App Environments
GeoEdge First to Market with Real-Time Ad Security and Quality Solution for Mediation SDK
Geoedge Releases Solution for In-App Blocking Of Inappropriate Mobile Ads
GeoEdge presents developers with a mobile SDK that they can integrate directly into the app. It provides, via a web-based console, full reports on all activity the technology observes in the app environment.
Malicious Activity Is More Hardcore in Programmatic: Q&A with Amnon Siev, CEO, GeoEdge
ExchangeWire speaks with Amnon Siev, CEO, GeoEdge, about how to block the bad actors and how publishers can protect themselves from malicious activity
How to Defend Against Malvertising Drive-By Attacks
The cost of malvertising is huge: A report from ad verification vendor GeoEdge estimated that the threat costs the online advertising industry more than $1.1 billion a year, and anticipated the cost rising another 20–30 percent in 2019
Malicious code hidden in advert images cost ad networks $1.13bn this year
The steganographic technique is fast becoming a popular method for fraudsters to dupe legitimate ad networks and spread malvertising across legitimate domains, according to GeoEdge, with a recent string of incidents highlighting the method's capabilities.
Malicious Ads Embedded in Ad Images Gain Traction According to GeoEdge’s Real-Time Blocking
Steganography – the Practice of Concealing a File, Message, Image or Video Within Another File, Message, Image or Video – Is a Growing Trend This Year, Being Implemented by Malicious Advertisers Who Insert Their Malicious Codes into Ad Images
Malvertising: redirects hidden in images are growing
According to GeoEdge, a company that provides ad security and verification solutions for digital advertisers, malicious code embeds using steganography increased in 2018 with incidents growing exponentially.
GeoEdge upgrades its User Protection Service to include Real-time Blocking
With the growth of malicious ads on publisher sites and apps increasing five-fold over the past seven years, GeoEdge, the premier provider of ad security and verification solutions, has upgraded its User Protection Service to include Real-time Blocking.
GeoEdge Research Reveals: Real-time Blocking of Malicious and Bad Ads for Publishers Also Serves as Prevention Against Malicious Actors
18 hours after blocking malicious ad attacks, GeoEdge’s publisher clients experienced a 70-80% reduction in malicious ad campaigns according to company reports
GeoEdge Builds Real-Time Technology To Block Malware, Offensive Ads
GeoEdge, which provides ad security and verification software, has built real-time malware-blocking technology into its platform, allowing publishers to monitor and keep ads that might have malicious code from serving up on their sites
InMobi partners with GeoEdge to improve user experience of mobile ads
InMobi has just partnered with GeoEdge. Together, the companies will be able to provide high quality ads and a cleaner marketplace that offers safe and engaging user experience.
InMobi Partners with GeoEdge to Regulate Ad Quality Standards and Improve User Experience
InMobi, an independent mobile advertising platform, announced a partnership with GeoEdge, to ensure high ad quality and a clean marketplace that offers a safe and engaging user experience.
A New Wave Of Bad Ads Is Hijacking Even Top-Tier Websites
A highly complex online advertising system makes it hard for big name publishers to find, let alone stop, misleading, malware-laden, and hard-to-close ads.
User Experience vs Ad Revenue: Publishers Brace for Google’s Ad Blocking Browser
Publishers need to ensure they follow all of the recommended guidelines, avoiding those intrusive ads
Study: Auto-redirect attacks cost publishers, marketers $1.13B annually
The report is the latest indication that ad fraud continues to plague digital marketing despite efforts to address the problem. In fact, the rate of auto-redirect attacks increased significantly in 2017, according to the GeoEdge report
Multiple hacker networks involved in large-scale auto-redirect attacks are costing advertisers and publishers $1.13 billion annually, according to a new report.
Understanding the Link Between Auto-redirects and Ad Fraud
GeoEdge ran an in-depth research and discovered distinct classes of redirect attacks and their underlying mechanisms, making it possible to thwart many of the auto-redirects’ countermeasures.
Brands, Publishers Losing $1.1B To Redirected Links, Click Fraud
GeoEdge estimates the scam could cost publishers and advertisers $1.13 billion annually.
To Protect and Serve: A Conversation on Malware, Video, & HTML5 with GeoEdge’s Amnon Siev
Images Are New Playground For Malicious Code, Costing Advertisers Millions
A growing trend of embedding malicious ads within the images of ads could wreak havoc on the advertising industry and cost brands millions this year.
Vertoz Partners with GeoEdge to Keep Partners' Ads Malware-Free
With the digital industry booming in India and globally, Vertoz, the programmatic ad company has turned to GeoEdge for malware and quality protection in header bidding, open RTB, native and video ads.
GeoEdge Launches SpecHub, the Automated Solution for Publishers' Direct-Sold Campaigns
A new solution launched by GeoEdge promises to automate the direct-sold, creative QA testing process for publishers. Designed to make the workflow more efficient, the solution dubbed ‘SpecHub’ allows publishers to test campaigns prior to publication.
Ad Network Takes Steps to Reduce Fraud
"GeoEdge blocks the ad from uploading if there's malware in the chain somewhere," said Ben-Asher from Xertive, now a top 30 ad network, "No drive-by downloads, no redirects to a malware page."
Investors Warm to Connatix as Digital Ad Spending Rises
GeoEdge enables Connatix to proactively block malware and "low-quality ads" before user complaints are lodged with publishers.
GeoEdge Partners with kidSAFE to Ensure User Privacy & Security for Children
GeoEdge is working with kidSAFE to quickly identify and remediate any potential privacy or security threats.
Feature Forward Partners with GeoEdge for New Exchange: FeFoX
Feature Forward, the leader in programmatic advertising, has today announced a partnership with GeoEdge to monitor and protect its ad inventory.
Mediasmart Sees 78% Decrease in Mobile Ad Quality Violations Using GeoEdge
By working with GeoEdge, mediasmart has been able to stop mobile auto-redirects from disrupting the user experience and serve 8x more impressions without ad policy violations.
Connatix Partners With GeoEdge To Bolster Security Against Video Ad Fraud
Native ad platform Connatix has partnered with GeoEdge to integrate GeoEdge’s software with the Connatix server, allowing Connatix users to detect and deflect low-quality ads and malware.
GeoEdge Releases Security Report on Native Ad Vulnerabilties
In the report, GeoEdge delves into major issues regarding native ads, from user security and malvertising threats to ambiguity and proper disclosure.
Kimia Partners with GeoEdge for Ad Quality Compliance
Kimia decided to confront bad ads head on by partnering with GeoEdge to control any and all compliance issues.
Brightcom Integrates GeoEdge and Forensiq to Reinforce Viewability and Ad Traffic Quality
Brightcom partners with GeoEdge to reinforce their commitment to enhance high quality ads and protect against malvertising.
VertaMedia Video SSP Partners With GeoEdge for Safe & High-Quality Video Ads
VertaMedia announces a strategic partnership with GeoEdge to ensure that publishers receive best-in-class, live video ad security and verification.
Significant Security Threats in Native Advertising
Cover of the GeoEdge report that takes a look at the security implications of native advertising on publishers' websites.
HTML5 Won't Stop Malvertising, Brings New Threats
GeoEdge report cited in examination of HTML5 and Flash for ad security and malvertising attacks.
Tech Talk: Israel's Ad-Tech Scene Heats Up
As video ads continue to grow as one of the most preferable ways to monetize publishers’ inventory, it is also of vital importance to safeguard their user experience.