GeoEdge and BIGO Ads have announced a strategic partnership to elevate ad safety and transparency across the BIGO Ads platform.
Through this collaboration, BIGO Ads will integrate GeoEdge’s malvertising and ad content protection technology to automatically detect and filter risks in ad creatives and landing pages. This ensures developers and users worldwide benefit from a safer, more transparent, and trustworthy advertising experience.
GeoEdge’s advanced ad safety solutions safeguard user browsing experiences, while enhanced content review prevents fraudulent or harmful ads from appearing maintaining a compliant and reliable ecosystem.
The payoff is a safer, more consistent global environment with unified safety standards across all markets.
“Safety and user experience are not add-ons. They are core qualities of any advertising platform,” said Eden Liu, Global Business Director at BIGO Ads. “We are committed to creating a healthy and engaging environment for both developers and users. Partnering with GeoEdge will allow us to further elevate ad quality, help developers effectively reach global audiences, and protect brand value.”
“BIGO Ads’ extensive global reach and monetization strength make it an ideal partner. We are excited to collaborate in advancing international standards for ad safety and fostering a healthier content ecosystem,” added Amnon Siev, CEO of GeoEdge.
BIGO Ads and GeoEdge will continue to drive innovation in ad security standards, building a high-quality, sustainable global advertising ecosystem. By combining BIGO Ads’ worldwide reach with GeoEdge’s leading security capabilities, this partnership aims to create a unified safety framework that enables controlled growth for clients and provides a more reliable experience for users.
