Outsmarting the Criminal: Ad Cloaking
In the rapidly-evolving digital media landscape, new threats to ad security and quality emerge, stay in the headlines, and then take a backseat to even newer threats. The phishing attacks and in-banner video schemes of years past were eclipsed by forced redirects in the mid-2010s. In our current reality, publishers are focused on “psychological redirects” — in other words, fake “clickbait” ads.
All of these methods have something in common: They all, in one way or another, have been able to spread wide because bad actors have used cloaking strategies to camouflage their code and its true purpose. That said, publishers can notice signs that suggest they may have been victims of cloaked attacks. This guide explores symptoms of serious ad quality problems which publishers should consider red flags.
Covered in this Report:
How malvertisers bypass ad scanning technology
Red flags indicating you’ve been a victim of cloaked attacks
Strategies to protect ad revenue and maximize security over creatives on your site
What our clients say
The protection of our users is a crucial issue for us and intercepting malicious creativity is complex task. With the adoption of GeoEdge, we protect our audience at the best possible level.
As a result of deploying GeoEdge’s real-time solution, Evolve Media saw a reduction in instances of malicious activity on its sites by 80%-90%.
I would happily recommend GeoEdge. The team is highly responsive – a level of service we don’t get from most of our partners.
We keep hearing of publishers who are attacked by auto-redirects, but CompassTV remains safe with no user complaints. I can focus on my work without worrying about malware attacks.